A path of light and beauty. In Murano and Milan, Barovier&Toso reveals its secrets in a novel formula, relying on the collaboration of IF Experience.
To narrate the world of Barovier&Toso from a special vantage point, discovering the sites that represent its true identity: this is the objective of the Journey project, composed of 3 documentary videos with a length of about 4 minutes each. Three complementary episodes, like stages of a circular journey inside the company. A voyage but also a tool designed to shorten the distance between the company, its clients, professionals and enthusiasts.
The storytelling has been entrusted to IF Experience, a pioneer in the field of experiential luxury in Italy, founded by the architect Daniela Bianco and the art historian Filippo Cosmelli. The latter is the face and voice of the 3 episodes of the Journey project, an exceptional host who explains just what makes Barovier&Toso so unique.
The first episode takes place inside the company’s historic glassworks in Murano. It is a small excursion in time, retracing several phases of the brand’s centuries of history. But above all, it is a way delve into the production cycle of the glassworks, from the preparation of the materials to the assembly of the finished product. The second and third episodes take viewers inside the company’s headquarters: Palazzo Barovier&Toso in Murano, and the Showroom & Concept Flat di via Durini on Via Durini in Milan. This represents a rare opportunity to enter these locations and to absorb their atmospheres. The architectural space, the creations, the installations, the use of colour, the archival materials, from Rio dei Vetrai to the mainland: a path that speaks of elegance, art, tradition and contemporary style.
The immersive power of the images and shots, directed by Riccardo Petrillo, offers viewers a first-hand experience of the processes behind the creations of Barovier&Toso, describing various details with great vivacity and realism. Spatial perception, overall perspective and painstaking attention to detail also return in the sequences showing the magical, fascinating settings of Palazzo Barovier&Toso and the Showroom in Milan. The immersive power of the images and shots, directed by Riccardo Petrillo, offers viewers a first-hand experience of the processes behind the creations of Barovier&Toso, describing various details with great vivacity and realism. Spatial perception, overall perspective and painstaking attention to detail also return in the sequences showing the magical, fascinating settings of Palazzo Barovier&Toso and the Showroom in Milan.
